Christian Dior founded his famous brand in the year 1946. It was in the same year, Piaggio released its very first Vespa. Almost 74 years later, these two brands have released the Vespa 946 – A fashion icon of the scooter world.
The scooter is positioned as an Haute riff of the iconic 946 released in Milan in 2012. The original model was highly appreciated for its elegance, streamlined curves, and technological innovations.
The Christian Dior Vespa 946 scooter
Maria Grazia Chiuri, the Creative Director of Dior women’s collections designed the new model and it will be made in Italy. Speaking of fashion, the brand also has assured that it will release matching accessories for the Vespa 946 scooter. It comes with a helmet adorned with the same iconic motif rounds, paying homage to the pop-culture that it imbibes within itself.
These 946 model scooters will be sold in limited numbers only. These creations will be sold across Dior boutiques across the world and Piaggio Group’s Motoplex stores from the Spring of 2021. The prices for these Dior scooters are being highly speculated given the iconic brands associated with it.